Home Services & Contractors
Heat waves and cold snaps should raise booked jobs, not wasted spend.
Service-area targeting, weather-aware pacing and negatives that keep DIY, jobs and the wrong system types out of the account.
AdvisorPPC is a team of AI managers that run Google, Meta and Microsoft ads for HVAC companies. They mine search terms, protect the service area and ask before every write to the account.
Start my account review
The short film
A free audit for HVAC companies
Full transcript
You find leaks for a living. You wouldn't leave one running. Would you spot one in your ads? A free audit. Nothing in your account changes. Stop the leak. Find my wasted spend free.
A worked example
What could one improvement be worth?
More enquiries do not always mean more revenue. This scenario follows enquiries through to qualified opportunities, won jobs and contribution, then puts a number on five extra wins. Use your own numbers. This is not take-home profit or an expected result from AdvisorPPC.
Hypothetical, not a forecast. Before extra acquisition costs, overhead and tax.
What’s in this video
- 0:00More leads. Same revenue?
- 0:06Name every stage
- 0:14Measure the journey
- 0:22Check suspect clicks
- 0:30A hypothetical upside
- 0:38Review before changing
Full transcript
AdvisorPPC helps reveal why more enquiries do not always mean more profitable jobs.
Separate enquiries, qualified opportunities, won jobs, and contribution before judging campaign quality.
TrackPPC measures acquisition context and later outcomes when the implemented event path supports them.
Shield surfaces suspect-click evidence, helping teams investigate traffic quality without labeling every poor lead fraud.
Assume five additional wins at four hundred dollars contribution each: two thousand before extra costs.
Use your own numbers. Start your AdvisorPPC account review, and choose your next change with evidence.
Is this the right fit for HVAC companies?
A recurring review works best when you have a clear customer brief, capacity to serve new business and someone responsible for checking lead quality. Agree on what a valuable enquiry or purchase means before increasing acquisition spend.
Bring one account and one recurring problem.
Searches for window units, DIY refrigerant and job listings burn the same budget as a furnace replacement. Start the review there. Compare the campaign finding with your own sales or booking records, then choose a specific change for approval.
Measure qualified outcomes and the cost to serve them over your actual sales cycle. Track review time and approval turnaround separately so useful automation is visible even before revenue matures.
Discuss your account and workflowWhat is getting in the way
How your AI manager handles it
Wrong HVAC intent gets excluded
Search-term mining and account-level negatives cut window-unit, DIY, training and job-seeker traffic, so the budget stays on repair, replace and install queries you actually take.
Dispatch hours drive the schedule
Ad schedules and call assets concentrate spend in the hours a dispatcher is on the line. Offline call-conversion uploads tell the account which rings became booked tickets.
Budget moves with the weather, on a cadence
Budget rebalancing runs weekly on Pro and daily from Max upward. Anomaly alerts flag a spend spike the same day a heat wave hits, instead of at the next monthly review.
Plans that fit this niche
Small businesses usually start on Pro. Multi-location operators and agencies move to Agency. Published plans activate instantly. Enterprise is quote only.
Compare every planFAQ
Direct answers first, the way answer engines quote them.
Yes. AI managers run Search, Performance Max and Meta for HVAC accounts, with location targeting, call tracking and negatives tuned to the jobs you actually take.